Thursday, October 9 OR Friday, October 10
Important Note
This one-day class will be held on both Thursday, October 9 AND on Friday, October 10. Please select the preferred date when registering attendees.
It will be provided in conjunction with Director Training: CCD 2640 – Financial Decision Making on Wednesday, October 8 and Thursday, October 9.
Overview
This course is designed to help electric cooperative directors to recognize the landscape of a public relations crisis. Participants will learn to evaluate crisis management plans, oversee communication strategies, and navigate legal compliance. Interactive exercises will bolster skills in stakeholder engagement, with a focus on developing resilience and strategic responses for long-term crisis management. This training is tailored to enhance the directors’ ability to maintain cooperative integrity and member trust during challenging times.
Key Topics
- Understanding the role of the board in crisis management and effective crisis communication.
- Strategies for preparing your cooperative to effectively manage crises, enduring crisis situations, and building cooperative resilience.
- Crafting a crisis communication plan and the board’s role in its oversight.
- Examine how trust, or the lack thereof, can influence the course of a crisis and the cooperative’s reputation.
Director Competencies Covered in this Course
Risk Management and Oversight
Forecasts and evaluates a variety risks and identifies strategies to avoid or mitigate their impact.
Community Engagement and Communication
Places the cooperative in a collaborative position for maintaining and growing healthy communities.
Interpersonal Communications
Listens, relates and expresses oneself in a manner that is effective while supporting mutual understanding.
Builds Relationships and Influences Others
Creates and fosters constructive working relationships; Persuades others towards an outcome consistent with the organization’s goals.
Negotiation and Conflict Resolution
Manages and resolves conflicts and disagreements in a constructive manner.
Integrity and Courage
Makes decisions and acts consistently with values, professional standards, and the broader interests of the cooperative.
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