Last month, Arkansas’s electric cooperatives faced an unexpected attack by cable TV concerns. Under the guise of promoting broadband, the cable giants wanted huge reductions in the pole attachment rates charged by the state’s rural electric cooperatives. Cable’s claim was that pole attachment rates were limiting broadband expansion into rural areas.

Sound familiar?

To address that concern, the cooperatives’ first overture was, “We will work with you, but will you guarantee that you will provide broadband services to all of our rural members?” Not surprisingly, the answer was no.

Therein lies the rub: There is quite a disconnect between what the cable companies profess to want and what they really want.

This was not an effort to provide broadband for rural Arkansans; it was a brazen attempt to generate more profits for cable company shareholders.

One of the large cable giants has the following sentence in its corporate Code of Conduct:  “Since no code or policy can spell out the appropriate behavior for every situation, you should talk with your supervisor – or refer to any of the resources listed throughout the Code – when you have questions or concern.”

What? That’s not an operational policy that explains billing or installation issues. It’s a code of conduct — how you treat the customer.

Perhaps cable officials meant well when they drafted that statement. Somewhere along the way, however, an easy, quick answer was lost. Perhaps the company should go with something as simple as … tell the truth.

We operate a little differently. In the lobby of NRECA’s main office stands a statue of a lineman. The lineman symbolizes everything for which we stand: keeping the lights on, 24 hours a day, seven days a week.

A phrase used to describe the U. S. Post Office reads, “neither snow nor rain nor heat nor gloom of night…” Fact is, that signifies our linemen’s dedication to duty. It is the reality that they embody each day. Among the first responders in any emergency situation, you will always—always—find electric co-op lineman. Their dedication to duty and commitment to their communities are unquestioned.

Our electric cooperatives are driven by commitment and principle: to improve the quality of your life. Not profit, not fame, not trying to determine the “appropriate behavior.”

It’s about telling the truth and doing the right things, something that is intrinsic in the cooperative principles by which we operate.

This month, we celebrate our linemen, men and women who don’t need a code of conduct to know how to do the right thing.

Let’s just say it – we’re tired of cold weather.  This winter has brought us bitter cold, snow, and multiple rounds of ice. Statewide, our systems have experienced tremendous damage that has taken days – in some cases weeks – to repair.

The Cumberland Plateau was hit the hardest with an inch of ice. High winds compounded the strain, resulting in fallen tree limbs, downed power lines and broken poles.

Cumberland County Emergency Management officials called it the “worst natural disaster in the history of Cumberland County.” Veteran emergency responders said the damage was comparable to an EF-2 tornado ravaging the entire county. Clyde Jolley, longtime Volunteer Energy Cooperative employee, said, “In my 42 years with VEC, this is one of the worst weather events I’ve ever seen. We had more than 700 broken poles and an estimated $9.5 million in damage to the system.”

At the peak of the storm some 40,000 VEC members lost power. The Tennessee Valley Authority’s transmission line outages caused a loss of power to five VEC substations, and major breakers were lost at three other substations.

Nature can destroy in a few hours what took years to build. Before the storm left the area, VEC employees were already hard at work for their members, calling for assistance from neighboring cooperatives.

The hallowed cooperative principle of Cooperation among Cooperatives took center stage from the beginning of the storm until the last member was reconnected many days later.

VEC crews received assistance from crews from Appalachian Electric Cooperative, Athens Utility Board, Caney Fork Electric Cooperative, Cumberland Electric Membership Corporation, Fort Loudoun Electric Cooperative, Holston Electric Cooperative, Middle Tennessee Electric Membership Corporation, Rockwood Electric Utilities, Sequachee Valley Electric Cooperative and Upper Cumberland Electric Membership Corporation as well as contract crews from Davis Elliott, Galloway, MPS, Seelbach and Service Electric.

Co-op members, many of whom were without power for days, recognized the difficulty of the situation and the effort that VEC was making.

Rody Blevins said 650 people were on the scene working to restore power and were supported by dozens of other staff members. “We appreciate the hard work of our folks and the help we received from around the region,” Blevins said. “And we especially appreciate the patience and support from all our members who were affected by this devastating storm.

“This has been one of the most challenging weather events in the history of Volunteer Energy Cooperative, and we are very grateful for the cooperation, dedication and patience of everyone involved.”

The members of Volunteer Energy Cooperative can attest to the fact that Cooperation among Cooperatives isn’t just a mantra; it’s how we co-ops do business.

“Education is learning what you didn’t even know you didn’t know.” This quote, from historian Daniel Boorstin, sums up the challenge that we face in the electric utility industry.

As we get older, we (hopefully) become fairly well educated and consider ourselves to have a wider breadth and depth of knowledge. We tend to have a reasonably good knowledge in our job and perhaps a few other areas. But it’s a big world and it’s difficult to be an expert in every field.

I have – at best – a cursory knowledge of farming. In fact, if we’re dependent on my farming skills to feed us, we’re all going to starve. Recently, a friend and colleague of mine told me about an innovation that he was using at his farm. He began using large grain bags as temporary corn storage. He tells me that this technique is used in other countries, but isn’t common in the United States. His farm uses specialized equipment that attaches to a tractor, which provides the power source for an augur that fills the bags. Each plastic bag is 10 feet wide by 300 feet long, holds 12-13,000 bushels and is not reusable. He described them as “Hefty bags on steroids.”

The point of the story is that this is something that I never knew existed, but this temporary storage can help make the difference in his farming operation being successful and grain being available when needed. That’s important. I now know something that I didn’t know that I didn’t know.

By its very nature, electricity is charged – positive or negative. Unfortunately, energy policy has become politically charged. That’s not something of our choosing, but it is the reality in which we operate.

That’s where we come in. We need to be their source of information. Because of the abundance of opinions – many of them incorrect – in the energy policy arena, we have an obligation to our members to provide them with facts. Many people are making decisions based on erroneous information.

Let’s help them know what they don’t know they don’t know.

Leaders come from all walks of life. Some are thrust into leadership roles because of their family lineage — which sometimes doesn’t bode well for themselves or their followers. Some assume the role because of their skill or expertise, which hopefully provides a platform for developing into a leader. Some become leaders because they’ve been elected. Others are selected because they show some sparks of talent or commitment that convey their ability to lead.

One of the speakers at the TECA Annual Meeting was Sen. Bob Corker. The senator offered his assessment of the current Congress and the challenges facing our nation and state. Corker, whose prior service was as the mayor of Chattanooga, remarked that he believes there is “no greater service than someone serving their community on the local level.”

Some leaders fall in the category of “Subject Matter Experts”, such as NRECA’s John Novak and TVA’s John Myers. Their combined expertise covered numerous topics, from the legality of the Clean Power Plan to EPA allowing Watts Bar Unit 2 to count toward achieving Tennessee’s carbon reduction targets.

But you don’t have to have grey hair to be a leader or even be old enough to vote.

This year’s Youth Leadership Council winner was Denisha Patrick. Denisha is from Chickasaw Electric Cooperative in Somerville, who received the honor by being selected by her peers. If you heard her speak, you saw the leadership qualities she possessed.

All of these leaders have one thing in common: a desire to make life better in their local community. It’s a matter of commitment, ability, and desire. That’s what makes for a good leader and it’s what we have to exhibit every day as we lead Tennessee’s cooperatives.

Over the past few years, we’ve seen a dramatic increase in the number of scams targeting our consumers’ pocketbooks. In one, a caller posing as a co-op employee threatens to shut off service unless the member provides immediate payment using a reloadable debit card, prepaid gift card or online payment service like PayPal. That’s not the way that we operate. Education and communication help reduce the number of victims, but some of our members still fall prey.

There are other schemes that fall into a category somewhere between outright scam and shady marketing. Many are legitimate products that truly help manage and lower energy usages; such as programmable thermostats, energy efficient appliances, timers, etc.

Unfortunately, many are not. When the first pitch is “What The Electric Companies Don’t Want You To Know“, there is a good chance that the product is questionable. The implication is that we are out to steal our members’ money.

Fact: We want our members to have lower electric bills. It’s just sometimes difficult to convince them of that fact.

As member-owned, non-profit cooperatives, we operate on margins that don’t include paying dividends to investors. We don’t have to generate record profits to increase our stock price. Every dollar taken in is used in running the system or re-invested back into the distribution system.

We encourage our members to use less electricity. What other business has that type of business plan?

When energy saving devices can cut electric bills – we want everyone to know about them. Electric cooperatives frequently gave away compact fluorescent or LED lights; we provide free advice on energy efficiency; we promote geothermal heating and cooling systems that can dramatically reduce your electricity consumption. We do everythiing we can to help our members use less electricity.

And despite what our members have been told, electric cooperatives and TVA encourage the use of renewable energy sources, such as wind and solar. We need coal, but that’s not all we’re about.

The bottom line is that we are concerned about our members’ bottom line. Our primary concern has always been keeping the lights on. That concern isn’t limited to keeping the power flowing, it also means keeping energy affordable.

So, the next time you see the phrase, “what your utility doesn’t want you to know,” tell your members to put their hand on your pocketbook. As we’re doing that, let’s make an extra effort to educate them on the measures that they can take to lower their bill – that’s something that we do want them to know.

by David Callis, executive vice president and general manager

The Tennessee State Fair is a celebration of rural life. Recently we had the opportunity to help flip the switch and “light the midway” during the fair’s opening ceremony. It was only fitting that rural electric cooperatives were on hand to turn on the lights.

It was a perfect representation of what more than 2,600 electric co-op employees do each day across the state. The power we provide does more than chase away darkness – it powers the technology and innovation that connects us, it creates opportunity for jobs and commerce, and it ensures the safety, comfort and convenience that we often take for granted.

A lot goes on behind the scenes to get power to your home. There are people like John Spence, the Gibson EMC lineman who helped turn on the switch. There are engineers, member service representatives, foresters and communicators who work together to make a very complex job look easy.

Success means that the lights come on when our members flip the switch and their bill is affordable when it arrives in the mailbox.

Too often, our continued success is jeopardized by politicians and bureaucrats in Nashville or Washington. That is why our Take Action campaign is so important. If you have not already, please visit takeactionTN.com and submit your comments to the EPA on the Rule 111(D).

During the opening ceremony, we had a chance to meet Zoe, a young lady struggling with a serious medical condition. Her wish of being a princess came true as she proudly wore her tiara on stage with us. Her moment was made possible by the incredible efforts of the Make-A-Wish Foundation. I encourage you to learn more about their work at middletennessee.wish.org.

The rural roots we celebrated at the state fair are a part of our DNA as electric cooperatives. The self-sufficient character of rural residents is something you can’t really explain; you have to experience it.

Perspective

There are usually two sides to every story. Quite often more than two sides. That makes decision making a difficult task, whether it’s parenting, voting, or complex business decisions. If you’ve every separated quarreling siblings, you know it’s no simple task discovering who instigated the fight. You listen to both parties, check the facts, and dispense justice – or something close to it.

The Environmental Protection Agency Clean Power Plan would essentially restructure the way that electricity is generated – local decisions would be made in Washington. As the EPA unveiled the proposed rule, they also quoted statistics stating that the cost of electricity would be lower in 2030 if the rule were adopted.

If you only consider the information that the EPA provides, you wouldn’t really understand why anyone would oppose a plan that purports to lower usage and fight climate change.

Unless, of course, you looked at another side of the issue.

Over the past decades, electric cooperatives across the nation have invested billions in emissions technologies and renewable energy sources. We’ve also led the way in energy efficiency efforts; what other industry pays you to use less.

The rule essentially eliminates coal as a generation source. To the EPA and proponents of the rule, that’s great. Yet, there is another side to the “war on coal”.

At a recent EPA hearing in Denver, Colorado, Moffat County (CO) Commissioner John Kinkaid shared the impact that coal has on his county. He began by discussing the natural beauty of his county and the tourism and recreational options available.

And then he discussed the financial impact of the EPA rule. The coal-fired plant in his county provides a financial impact of over $428 million each year to the local economy. The very same coal fired plant that co-exists with the residents and the mountains.

Residents of the county don’t want it closed. They don’t want local residents to lose good jobs. They don’t want their school systems to struggle for funding. They want to control their destiny – making the decisions that impact their future.

Moffat County is only one of many counties and towns impacted by the plan. Tens of thousands of families could see their lives upended for a rule that, on its face, looks like a good idea.

It all depends on your perspective.