Unveiling the newly designed The Tennessee Magazine

This month marks the first edition of the newly designed The Tennessee Magazine. After more than a decade with the same look, the communications team at the Tennessee Electric Cooperative Association has chosen to do a redesign of the beloved publication. Almost a year’s worth of thought, planning and research from a small team of writers, editors and designers has led to an incredible design.

“Our last design served us well for more than 12 years, but it’s time for a refresh,” says Chris Kirk, editor of The Tennessee Magazine. “The magazine staff put in lots of extra work in the year-plus we’ve spent on this undertaking. Their input, ideas and perspectives were invaluable to the process.”

From scrutinizing fonts, to tweaking logos to examining column layouts to even strategizing what the magazine means to electric cooperatives and co-op members, no stone – or page that is – has been left unturned when it comes to this new design with the help of Delevante Creative. When the magazine arrives in your mailbox, you will notice the new The Tennessee Magazine logo right off the bat. When you turn the pages, you will instantly see the focus is on delivering a clean design that is easy to read and showcases the stunning photography that accompanies the articles.

“Most important though, the publication is still centered on the same philosophy: important news from your electric cooperative as well as all the really cool stuff that makes Tennessee a great place to live, work and play,” Kirk says. “I’m so proud of the finished product that we’re unveiling in the March issue.”