Duck River Resumes Monthly Editions of The Tennessee Magazine
After sending the magazine to members quarterly for a few years, Duck River Electric Membership Corporation resumed monthly distribution of The Tennessee Magazine in August.
“For decades, Duck River Electric members have enjoyed receiving The Tennessee Magazine delivered to their mailboxes,” Anthony Kimbrough, DREMC board chairman, said. “And because many had expressed their fondness for reading the magazine on a more regular basis, the DREMC Board of Directors decided that the cooperative would again send monthly issues of the publication to members.”
A large part of that decision is because DREMC sees the magazine as one of the most effective communication pieces they have. 64,414 copies of the magazine went out across the Duck River Electric service area this month. When DREMC switched to only doing quarterly publications of the magazine, the timeliness of communicating with members was hindered.
“The Tennessee Magazine is a critical communication and public relations tool from DREMC to our members as well as a fun and informative read,” Kimbrough adds.
DREMC members have much to look forward to with the August edition of the magazine and the co-op’s senior manager of administrative services, Kayla Young, couldn’t agree more.
“From the statewide feature stories to the recipes to searching for the hidden Tennessee flag and everything in between, The Tennessee Magazine includes something for every reader,” Young said. “We are always pleased when an article in the magazine spotlights someone, a business, or a location in the communities that DREMC serves. Along those lines, we hope that readers will enjoy learning about Davis Branch Blueticks located in Bedford County and its connection to the University of Tennessee’s mascot, “Smokey,” which is featured in the August 2024 issue.”
The Tennessee Magazine celebrates Tennessee’s remarkable people, places, food and events. This goal would not be achieved without the support of the 23 cooperatives that TECA serves in Tennessee. August was a great month for magazine circulation, with more than 775,000 copies published.
