Making Each Meeting Better Than the Last

It’s the most wonderful time of the year, or some might say – especially in the cooperative world – the most tiring time of the year. Summer has come to an end, school is back in session, holidays are right around the corner and to top it off, it is annual meeting time. A time where local cooperatives come together to meet with members, handle official business, celebrate the year and what’s to come.

We spoke with annual meeting planners from a few Tennessee co-ops to learn about their planning process, the new things they are trying out and how they are working to best engage their members at this year’s event.

Caney Fork Electric Cooperative

Caney Fork Electric Cooperative has a little bit of time left to plan for their annual meeting. Each year the event is held on the Saturday before the third Sunday in October, which falls on October 19. This year members will vote on a couple of bylaw changes and one area has a contested election.

Of course, there is fun to be had at the meeting, too. The cooperative will have its normal BBQ lunch and entertainment. This year it will be a fan favorite band that is local to the area who has a following with both the younger and older members.

“We are striving to get our younger members to attend to better understand the importance of the cooperative and the value it brings to the rural communities in which they live,” John Chisam, Caney Fork Electric Cooperative’s director of member services, said.

Chickasaw Electric Cooperative

In the southwest corner of the Volunteer State, Chickasaw Electric Cooperative is gearing up for its annual meeting next month. Their team’s methods may be a bit different from most because its meeting is held virtually. The annual meeting is in the form of a video. It will be posted on the co-op’s YouTube channel on September 1 and be live for two weeks until September 15. Members from across the cooperative participate to make it a huge success, even with a silly blooper video to follow. Viewers can text a specific code to be entered to win a door prize.

“We started this in 2021, and it has been a huge hit with our membership,” Andrea Kee, Chickasaw Electric Cooperative’s communication specialist, said. “Our views grow each year.”

Southwest Tennessee Electric Membership Corporation

Moving one cooperative north, Southwest Tennessee Electric Membership Corporation is even closer to its annual meeting, which will be Friday, August 9. The co-op always has its yearly event on the second Friday of August, but planning, like many others, begins at the beginning of the year.

“We have a meeting with our department, executive staff and a couple others that are a huge help to start brainstorming ideas,” Kenley Mitchell, Southwest Tennessee Electric’s community relations specialist, said.

The planning includes the gift (this year, a cast iron skillet with the STEMC logo on the back), entertainment, door prizes and what they can do differently to better engage members. They have been actively engaging with members by explaining what and when the annual meeting is on social media, through The Tennessee Magazine, on their website and monthly bills. The cooperative works hard too to make sure the engagement is worth it by keeping the event fun for all ages through live music, free food and children’s activities.

“The annual meeting at STEMC is the marketing department’s most important task throughout the year. This is nearly a year-long, tiring project, but it is so rewarding to see the smiles on our members’ faces at the event,” Mitchell said. “Like most co-op’s, our numbers have dwindled since Covid. We do our best to make each meeting better than the last, and we are looking forward to seeing what this year brings.”

Sequachee Valley Electric Cooperative

Sequachee Valley Electric Cooperative is making the final planning touches on their annual meeting as it takes place on Thursday, August 8. They are celebrating their 85 anniversary, and as a commemoration of the co-op’s connection efforts over the years, they have created a show poster highlighting the beauty of the counties they serve.

SVEC is working with local industry Lodge Manufacturing to create custom skillets for their members. They are bringing in a local band to entertain guests at dinner, and they will have an ice cream truck on site to serve everyone’s favorite sweet treat. Most importantly, SVEC takes the busy season as a time to step back and reflect on the previous year.

“It’s easy to get caught up in the day-to-day and not look at the monumental accomplishments that we in the electric utility industry make to ensure our members don’t have to worry when they flip the switch,” Kari Crouse, SVEC’s vice president of communications and business strategy, said.

This year the event will focus on the theme “There wouldn’t be an us without you”, which will be debuted at the meeting, in their annual report and echoed throughout all speeches.

“It’s not just the big moments that make up a legacy, it is powering Friday night lights so communities can come together to support their favorite team. It is the look on a child’s face when they learn the power behind the switch. It’s customizing community training to ensure our friends and family serving as first responders come home safe each day to their families,” Mike Partin, SVEC’s President and CEO, said. “It’s knowing that when you flip the switch we are there, because we know that there wouldn’t be us without a you.”