Singleness of purpose
What is the single purpose we have in running an electric cooperative? Serving our members by keeping the lights on and the rates low. You’ve heard us repeat that refrain for years. It doesn’t seem long enough for a mission statement, and it isn’t really a motto. It seems so simple and direct.
And, it is absolutely true. Just ask our members.
A number of years ago, an electric cooperative (not in Tennessee) hired a new general manager who promised to change the status quo. He did. His initial contact with the cooperative was as an outside consultant hired to review the organization and suggest changes that would revitalize and “improve” the business. Once hired, the manager immediately began to reorganize departments, change titles and revamp the entire cooperative. The changes he enacted were innovative and quite a bit different.
The changes — and the manager — didn’t last long. I remember that when he left, he made a statement to the effect that he was “good at tearing down walls and not so good at building and maintaining them.” There were a number of failures, but the core failure was that the changes became the focus. Instead of focusing on the one purpose of the cooperative, the focus was placed on the cleverness of the changes.
That doesn’t mean that change is a bad thing. But change for change itself isn’t necessarily good. Change that loses sight of our reason for existence is doomed to fail. It will fail the cooperative, the employees and the members.
The current political environment is one of the more intriguing in recent history. The U.S. Senate is on a different page than the House of Representatives, and both are on different pages than the administration. As I write this, the House itself is a house in disarray — facing significant difficulty in selecting a speaker. The nation’s foreign policy is in a transitional period in which it is difficult to differentiate between our traditional friends and enemies.
As if contending with those issues weren’t enough, we have one of the most, shall we say, “interesting” presidential primaries ever. It’s a banner year for the news media and political pundits and a ratings bonanza for talk shows.
For the rest of us — for most of us — it’s more than enough to cause concern about the future. We prefer our government to govern, not entertain.
I’ve attended a number of electric cooperative annual meetings this year where the members celebrated the co-op’s 75th year of existence. Over those seven and a half decades, these member-owned corporations have weathered ups and downs — from economic recessions to multiple natural disasters. Over their existence, these cooperatives have seen hundreds of directors and thousands of employees come and go, each contributing to the leadership and productivity of the utility.
Through the years and all the challenges, one thing has remained constant: the focus on keeping the lights on and rates low.
As long as we do that one thing correctly, other avenues open up for us to continue to improve and invest in the communities we serve. Countless other things are vitally important to our members: economic development, great customer service, effective communications and many other needs. But if we fail in our single purpose, it’s time to refocus on the one thing.
Here’s to 75 years of maintaining a singleness of purpose that has transformed a nation.
